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January 26, 2001
By: TOM BRANNA
Editor
The Procter & Gamble Company announced today the sale of the Spic and Span and Cinch brands to a new marketing company formed by the Shansby Group, a San Francisco-based private equity partnership. The new company will be called The Spic and Span Company. This agreement excludes Professional Line Spic and Span. Financial terms of the transaction were not disclosed.Spic and Span and Cinch are well-known brands with a long history of product efficacy and a loyal consumer following within thei...
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